There used to be a song: I miss your smile, miss your coat, miss your white socks and the taste of your body..... Miss your kiss and the light taste of tobacco on your hands...". Xin Xiaoqi's "Taste" is Describe the relationship between men and women, but it gives us a deep answer: the sense of smell can help to store memory. Blazel today introduced to everyone about "the effect of the smell of space fragrance on the brand."
Rachel Hertz, a psychologist at Brown University in the United States, did this experiment. The staff provided three clues to the subjects—images, sounds, and smells—and asked them to recall the past. Experiments have shown that memories caused by odor are more emotional, but not more vivid or vivid.
In the current various digital advertisements, we can also see a lot of renderings about the fragrance of our own brand. The use of space fragrance for fragrance marketing is a very important means for physical stores to target product marketing! In the application process of the fragrance equipment series, Blazel combines years of experience in aroma marketing planning and execution, and hopes to share with more fragrance marketing partners: the effect of space fragrance on the brand.